Project Overview

While working at MBI Inc, I worked alongside a videographer to assist with making social media videos and reels. From sketching storyboards and directing behind the scenes, to editing the final video and posting. This type of work has kept me familiar with social media sizing and standards that are constantly changing.

This video campaign was created to capture attention while driving interest in the diamond ring and the brand in general. Being shown to Danbury Mint’s Instagram followers and others who like similar jewelry pages, the strategic pacing and product-focused storytelling encouraged them to engage with the content and then shop the product. While the video may be short, it boosted overall website traffic and engagement.