Project Overview

For this birthstone ring self-mailer, I created a visual identity that could work for all 12 months, developing a distinct look for this product. As the designer, I was responsible for the visual development, from editing the images, to determining the composition and angles of the jewelry. One of the biggest considerations was fitting a large amount of copy into four small panels, while also including a ring size chart and model shot.

I collaborated closely with the copywriter, marketing team, and CAD designer throughout the project to ensure the product messaging and overall design showed the ring’s best angles. Balancing these considerations allowed me to create a series that felt unified as a collection while also giving each month its own visual personality.