Project Overview

The Moving Mountains Project is a purpose-driven social campaign focused on raising awareness about climate change and the importance of protecting our winters and our mountains. After years of climate change becoming very real, I became deeply connected with starting a movement that would help protect the mountains I love. So, I decided to start a social media movement to get the word out. This proposal booklet was created in the early days of the project, showing how I planned to reach campaign objectives, who the target audience would be, and what content would be made to reach these goals. It combines a detailed project path and an outline of content, within a beautifully designed booklet. With this project I hope to communicate an urgent environmental message in a compelling way.